Follower count is not the first thing brands check
Brands and agencies care more about a genuinely active audience, fit with the brand's target and the expected performance of collaboration content than follower count alone. Being flagged by a fake-follower or audience-quality check can make rate negotiations almost impossible.
Essential checklist for a collaboration report
- ① Reach and impression trends over the last 90 days.
- ② Average engagement rate by post and Reel, plus save and share rates.
- ③ Follower growth rate and follower quality, with a minimal bot share.
- ④ Audience age, gender and location distributions.
- ⑤ Audience fit: how closely the actual audience matches the brand's target.
- ⑥ Results from past collaborations, if available.
How Forcletter can help
- Provide a one-page report of metrics from the last 30 and 90 days.
- Highlight real influence by clearly showing save and share rates.
- AI agent Poki summarizes key figures to quote in collaboration proposals.
What Forcletter cannot resolve
- Influencers remain responsible for writing proposals and emails and conducting negotiations.
- Contracts with brands, taxes and other settlement matters require a separate process.
Who will find this especially useful
- Influencers starting their first brand collaborations.
- Established influencers who want to increase their collaboration rates.
- Agencies managing multiple influencers.
Frequently asked questions
See your own account’s performance in Forcletter.
Connect through Meta OAuth to see posts, Reels and follower metrics together.