Forcletter Ad Price
Your advertising rate—
evidence over guesswork
Rates vary with reach, engagement, saves, and shares—even for the same follower count. Find a starting point using Instagram metrics and market data.
Same follower count, different rate
Example · Both accounts have 30,000 followers
Account A
Low-engagement account
Reach
Lower
Engagement
Lower
Saves and shares
Lower
Suggested rate range
Account B
High-engagement account
Reach
Higher
Engagement
Higher
Saves and shares
Higher
Suggested rate range
Illustration only. Actual results use your connected account’s recent insights and Forcletter’s market rate data.
Check my suggested rate
Connect Instagram to calculate separate feed and Reels rate ranges for your account.
Sign up and connect Instagram. It takes about a minute.
Available after connecting
Suggested feed rate range
Suggested Reels rate range
My rate compared with similar-sized accounts
Beyond follower count
Look at actual reach and engagement
Similar-sized accounts can have very different influence.
Ranges by format
Separate feed posts and Reels
The formats have different production effort and performance patterns, so they are priced separately.
A starting point for negotiation
Support the upper end of your range with evidence
Negotiate usage rights, exclusivity, and additional production separately from the base rate.
What goes into your suggested rate
Compare audience size, content performance, and market position together.
Audience size
Market rates for similar-sized creators provide the baseline.
Reach and engagement
Even with the same follower count, value differs based on how many people actually see and engage.
Content format
Feed posts and Reels are calculated separately to show appropriate ranges for each format.
Market comparison
Compare actual rate data to find your position and a starting point for negotiation.
Estimate methodology. We combine your connected Instagram account’s measured followers, engagement, and reach with Forcletter’s market rate data. Results are a reference range for negotiation. Additional usage rights, exclusivity, extra production, and brand budgets must be negotiated separately.