Why basic insights may not be enough
The Instagram app shows individual post and Reel metrics, but comparisons across periods and content types or contributions to new follows can be limited. To decide what to repeat, you need to compare several metrics side by side.
Metrics Forcletter analyzes
- Reach and impressions.
- Engagement: likes, comments, saves and shares.
- Profile visits and external-link clicks.
- Follower changes and content contributing to new follows.
- Reel plays, watch duration and share rate.
- Performance comparisons across posts, Reels and carousels.
- Trends over 7, 30 and 90 days.
How Forcletter helps
- Compare metrics together to spend less time interpreting results.
- Organize performance patterns by format, topic and hashtag.
- Get data-based recommendations from AI Poki on content to repeat next.
- Receive weekly reports and important-change alerts; Kakao Alimtalk requires an eligible verified Korean number.
- Create an account-performance report before brand collaborations.
What Forcletter does not do for you
- You remain responsible for filming, editing and publishing content.
- AI suggestions are data-based hypotheses; the final decision is yours.
- Buying followers and artificial engagement such as automated likes are not supported.
Who this is for
- Creators who struggle to interpret performance using basic Instagram insights.
- Influencers organizing account metrics for upcoming brand collaborations.
- Operators comparing the contributions of Reels and posts.
- Marketers deciding what content to repeat based on data.
When other work should come first
- New accounts with too few posts to provide meaningful data.
- Personal accounts that have not switched to a business or creator account and therefore lack professional insights.
- Accounts that need to define their topic and audience first.
Frequently asked questions
See your own account’s performance in Forcletter.
Connect through Meta OAuth to see posts, Reels and follower metrics together.